CHOCOLERO

Pleasure with a Cause

Cacao, Cocoa, Coca: a Chaotic Confusion

Cacao, cocoa, coca, all those words sound the same, yet they all refer to different things. You might have encountered them while reading about alternative development, or simply when going shopping and having to choose between cacao powder and cocoa powder.

 Credit Chocolero

Credit Chocolero

The two words probably most difficult to differentiate are cocoa and cacao. Cacao refers to the seed itself, or to the tree on which it grows. As long as the beans are raw and have not undergone any roasting, they are still referred to as cacao. Once they have been processed, we call them cocoa. At that point, the shells are removed from the beans, leaving cocoa nibs, the basis to make chocolate. After this stage, the cocoa nibs are added to a paste called cocoa mass. That chocolate liquor can be directly used in the making of chocolate bars, or processed again to extract the cocoa butter (used in the production of chocolate bar, but also in beauty products).  The remaining product after eliminating the fat, called cocoa presscake, is crushed into the cocoa powder that we use for the famous hot chocolatey drink that we enjoy during cold winter nights. The last steps to make the chocolate bar that we eat at home are simply to heat the cocoa mass and cocoa butter together, add the necessary sugar and milk, slowly let it cool down, pour it into moulds, remove them and wrap it up (Equal Exchange).

 Credit  Pixabay

Credit Pixabay

Coca, on the other hand, cannot be found in your local supermarket. The leaf is grown on bushes in tropical environments and goes through a simple process to create the base form of cocaine. After being dried, the leaf is mixed with ammonia or baking soda and water, then heated to remove the hydrochloride. This method transforms the original leaf into a smokable drug that can be cut with other substances to be injected afterwards (NIDA, 2016).  Once consumed, the drug provokes stimulant effects, ensued by a strong addictiveness. However, coca does not only have disadvantages: it has been chewed by Latin Americans for thousands of years because of its medicinal properties. It has even been used by surgeons to block pain, although such practice has been forbidden ever since the discovery that coca can alter brain structure and function when used repeatedly. The leaf was also included in the original recipe of the world-famous fizzy drink Coca-Cola, which explains the name of the brand. That ingredient was replaced overtime by less harmful substitutes (ibid). 


[[Références : ///Reference List:///Reference List:///Reference List:]]

Equal Exchange. What Is The Difference Between "Cacao" And "Cocoa?". http://equalexchange.coop/products/chocolate/faqs/what-difference-between-cacao-and-cocoa

Equal Exchange. From Bean to Bar. http://equalexchange.coop/products/chocolate/steps

NIDA (2016). What is cocaine? https://www.drugabuse.gov/publications/research-reports/cocaine/what-cocaine 

....7 raisons de consommer du chocolat, pas de la cocaïne..7 Reasons to Consume Chocolate, Not Cocaine..7 Reasons to Consume Chocolate, Not Cocaine..7 Reasons to Consume Chocolate, Not Cocaine ....

....La consommation de cocaïne provoque une très forte addiction et endommage le cerveau à la longue. Une des façons de combattre une addiction est de la remplacer par une autre, plus saine, comme par exemple le chocolat. Pas convaincu ? Voici sept raisons susceptibles de vous faire changer d’avis. ..Cocaine is a very addictive drug, extremely harmful for the brain when consumed repeatedly. One way to fight an addiction is to replace it with another much healthier one, for example chocolate. Not convinced? Here are seven reasons that might change your mind. ..Cocaine is a very addictive drug, extremely harmful for the brain when consumed repeatedly. One way to fight an addiction is to replace it with another much healthier one, for example chocolate. Not convinced? Here are seven reasons that might change your mind. ..Cocaine is a very addictive drug, extremely harmful for the brain when consumed repeatedly. One way to fight an addiction is to replace it with another much healthier one, for example chocolate. Not convinced? Here are seven reasons that might change your mind. ....

....1. C’est beaucoup moins cher ..1. It is much cheaper ..1. It is much cheaper ..1. It is much cheaper ....

....La cocaïne fait partie du trafic illégal de drogue, ce qui implique qu’elle est très coûteuse. En 2015, si vous vouliez vous faire plaisir pour une soirée, vous deviez dépenser entre 48 et 211€ par gramme (Smith, 2015). En revanche, le prix moyen d’une tablette de chocolat ne dépasse jamais les 4€. Préféreriez-vous dépenser beaucoup d’argent pour très peu de produit, ou payer beaucoup moins pour autre chose ? Le choix est vite fait ! ..Cocaine is part of illegal drug traffic, and that comes with a price. In 2015, if you wanted to treat yourself for a night, you had to spare between US$53 (47.7€) and $235 (211.6€) per gram (Smith, 2015). By contrast, the average price for a chocolate tablet does not exceed $4 (roughly 4€). Would you rather pay a lot for very little product, or pay much less for much more of another one? The choice is quickly made! ..Cocaine is part of illegal drug traffic, and that comes with a price. In 2015, if you wanted to treat yourself for a night, you had to spare between US$53 (47.7€) and $235 (211.6€) per gram (Smith, 2015). By contrast, the average price for a chocolate tablet does not exceed $4 (roughly 4€). Would you rather pay a lot for very little product, or pay much less for much more of another one? The choice is quickly made! ..Cocaine is part of illegal drug traffic, and that comes with a price. In 2015, if you wanted to treat yourself for a night, you had to spare between US$53 (47.7€) and $235 (211.6€) per gram (Smith, 2015). By contrast, the average price for a chocolate tablet does not exceed $4 (roughly 4€). Would you rather pay a lot for very little product, or pay much less for much more of another one? The choice is quickly made! ....

....2. On en trouve chez l’épicier du coin ..2. You find it at the corner shop ..2. You find it at the corner shop ..2. You find it at the corner shop ....

....Si vous avez une envie soudaine de chocolat, il suffit de se rendre au magasin le plus proche où vous tomberez sur une panoplie de marques de chocolat de toutes sortes de goûts, tailles, couleurs, etc. Contrairement au chocolat, la cocaïne ne se trouve que dans les endroits peu fréquentables à l’abri des regards. ..If you suffer a sudden craving for chocolate, you can just go to any shop and find a myriad of chocolate brands with all sorts of flavours, sizes, colours etc. Unlike chocolate, cocaine is only available in shady places on the streets. ..If you suffer a sudden craving for chocolate, you can just go to any shop and find a myriad of chocolate brands with all sorts of flavours, sizes, colours etc. Unlike chocolate, cocaine is only available in shady places on the streets. ..If you suffer a sudden craving for chocolate, you can just go to any shop and find a myriad of chocolate brands with all sorts of flavours, sizes, colours etc. Unlike chocolate, cocaine is only available in shady places on the streets. ....

....3. C’est toujours légal ..3. It is still legal ..3. It is still legal ..3. It is still legal ....

....Comme cité précédemment, la cocaïne fait partie du trafic de drogue, et est par conséquent considérée comme substance illicite. Toute personne arrêtée pour possession ou vente de cocaïne est susceptible de devoir payer une lourde amende, voire d'être condamnée à faire de la prison. Ce n'est pas le cas du chocolat, dont la possession ou consommation n’est heureusement pas condamnable. ..As mentioned above, cocaine is part of drug trafficking, and thereby considered as a controlled substance. If you get caught carrying or selling cocaine, you might get a heavy fine or be sentenced to prison. Fortunately, you cannot be convicted for possessing or eating chocolate publicly. ..As mentioned above, cocaine is part of drug trafficking, and thereby considered as a controlled substance. If you get caught carrying or selling cocaine, you might get a heavy fine or be sentenced to prison. Fortunately, you cannot be convicted for possessing or eating chocolate publicly. ..As mentioned above, cocaine is part of drug trafficking, and thereby considered as a controlled substance. If you get caught carrying or selling cocaine, you might get a heavy fine or be sentenced to prison. Fortunately, you cannot be convicted for possessing or eating chocolate publicly. ....

 Credit  Freeimages

Credit Freeimages

....4. Le plaisir est presque le même ..4. Pleasure is nearly the same ..4. Pleasure is nearly the same ..4. Pleasure is nearly the same ....

....Sniffer de la cocaïne peut nous rendre euphorique et plein d’énergie pour quelques minutes (NIDA, 2016), mais la dépendance et le manque engendrés n’en valent pas la peine. Le chocolat a beau avoir un effet moins intense, il a cependant également des effets positifs qui durent bien plus longtemps. On peut instantanément profiter du délicat goût du chocolat dès la première bouchée, rapidement suivi d’autres effets peu après l'ingestion. Certaines études ont démontré que le chocolat noir aide à combattre la dépression, réduire le stress et la pression sanguine, peut être utilisé comme coupe-faim, réduit le mauvais cholestérol, et augmente les ressources intellectuelles et la mémoire (Quinn, 2016). Naturellement, ces effets n’agissent qu’en consommant le chocolat avec modération. Tout comme n’importe quel autre aliment, toute surconsommation est nocive. ..Sniffing cocaine might make you euphoric and energetic for a few minutes (NIDA, 2016), but the addiction and withdrawal that follow are not worth the risk. By comparison, chocolate has positive effects that are less intense but last longer. We can instantly enjoy the sweet taste, and other effects happen when ingesting chocolate. Studies indeed show that dark chocolate helps fight depression, reduces stress and blood pressure, has appetite-suppressing properties, decreases “bad” cholesterol, and improves brain power and memory (Quinn, 2016). Of course, all these effects only work with a small daily dose of chocolate. Like any other food, overconsumption is bad for your health. ..Sniffing cocaine might make you euphoric and energetic for a few minutes (NIDA, 2016), but the addiction and withdrawal that follow are not worth the risk. By comparison, chocolate has positive effects that are less intense but last longer. We can instantly enjoy the sweet taste, and other effects happen when ingesting chocolate. Studies indeed show that dark chocolate helps fight depression, reduces stress and blood pressure, has appetite-suppressing properties, decreases “bad” cholesterol, and improves brain power and memory (Quinn, 2016). Of course, all these effects only work with a small daily dose of chocolate. Like any other food, overconsumption is bad for your health. ..Sniffing cocaine might make you euphoric and energetic for a few minutes (NIDA, 2016), but the addiction and withdrawal that follow are not worth the risk. By comparison, chocolate has positive effects that are less intense but last longer. We can instantly enjoy the sweet taste, and other effects happen when ingesting chocolate. Studies indeed show that dark chocolate helps fight depression, reduces stress and blood pressure, has appetite-suppressing properties, decreases “bad” cholesterol, and improves brain power and memory (Quinn, 2016). Of course, all these effects only work with a small daily dose of chocolate. Like any other food, overconsumption is bad for your health. ....

....5. C’est très nutritif ..5. It is super nutritious ..5. It is super nutritious ..5. It is super nutritious ....

....Le chocolat noir de qualité supérieure, c’est-à-dire contenant 70 à 85% de poudre de cacao, est connu pour ses vertus nutritives. 100 grammes contiennent 11 g de fibre, 8 g de protéine, 80 mg de caféine, 12 mg de fer, des vitamines, et relativement peu de sucre (USDA, 2016). Il n’est évidemment pas recommandé de manger 100 grammes de chocolat par jour, mais un petit morceau de temps en temps ne peut qu’être bénéfique pour la santé. ..Quality dark chocolate, i.e. that contains 70-85% cacao powder, is known for having a high nutritional value. 100 grams contain 11gr of fibre, 8gr of protein, 80mg of caffeine, 12mg of iron, vitamins, and are relatively low in sugar (USDA, 2016). It is naturally not recommended to eat 100 grams of dark chocolate a day, but a small piece from time to time can only bring benefits for the body. ..Quality dark chocolate, i.e. that contains 70-85% cacao powder, is known for having a high nutritional value. 100 grams contain 11gr of fibre, 8gr of protein, 80mg of caffeine, 12mg of iron, vitamins, and are relatively low in sugar (USDA, 2016). It is naturally not recommended to eat 100 grams of dark chocolate a day, but a small piece from time to time can only bring benefits for the body. ..Quality dark chocolate, i.e. that contains 70-85% cacao powder, is known for having a high nutritional value. 100 grams contain 11gr of fibre, 8gr of protein, 80mg of caffeine, 12mg of iron, vitamins, and are relatively low in sugar (USDA, 2016). It is naturally not recommended to eat 100 grams of dark chocolate a day, but a small piece from time to time can only bring benefits for the body. ....

....6. On peut le partager avec ses enfants ..6. You can share it with your kids ..6. You can share it with your kids ..6. You can share it with your kids ....

....Partager du chocolat est toujours agréable, que ce soit avec ses enfants, ses parents, ses frères et sœurs, ses amis, etc. On verra toujours un sourire se dessiner sur leur visage quand on leur présente du chocolat. Qu’ils le préfèrent noir, au lait, blanc, avec des noix, du caramel ou des fruits, ils trouveront toujours un chocolat qui leur plait. Partager de la cocaïne avec ses enfants ne provoquera certainement pas le même effet, et n’est pas vraiment recommandé. ..Sharing chocolate is always pleasant to do, either with your kids, parents, siblings, friends, etc. You can be sure to put a smile on their face when you offer them chocolate. Whether they like it dark, brown, white, with nuts, caramel or fruit, they can always find a chocolate that suits their taste. Sharing cocaine with your kids surely would not have the same effect. ..Sharing chocolate is always pleasant to do, either with your kids, parents, siblings, friends, etc. You can be sure to put a smile on their face when you offer them chocolate. Whether they like it dark, brown, white, with nuts, caramel or fruit, they can always find a chocolate that suits their taste. Sharing cocaine with your kids surely would not have the same effect. ..Sharing chocolate is always pleasant to do, either with your kids, parents, siblings, friends, etc. You can be sure to put a smile on their face when you offer them chocolate. Whether they like it dark, brown, white, with nuts, caramel or fruit, they can always find a chocolate that suits their taste. Sharing cocaine with your kids surely would not have the same effect. ....

....7. Il peut être bio ou équitable ..7. It may be organic and fairtrade ..7. It may be organic and fairtrade ..7. It may be organic and fairtrade ....

....Qu’est-ce qui est encore mieux que de manger du chocolat ? Savoir qu’on aide les personnes qui l’ont créé et qu’on protège l’environnement rien qu’en l’achetant ! Tout cela est possible grâce au commerce équitable et à l’agriculture biologique. En achetant du chocolat équitable, on s’assure que les agriculteurs qui ont récolté les fèves recevront une part équitable du prix final et seront capables d’améliorer leur vie ainsi que planifier leur futur (Fairtrade International, 2011). Une marque de chocolat bio, quant à elle, fera en sorte de produire le meilleur produit possible tout en respectant les systèmes de cycle de vie naturels (Commission Européenne, 2014). L’achat de chocolats équitables et/ou bio est donc une solution facile pour soutenir la production du chocolat et lui offrir un meilleur futur. ..What can be better than enjoying chocolate? Knowing that you have helped the people who made it and protected the environment by simply buying it! This is possible thanks to the fairtrade and organic farming. When you purchase fairtrade chocolate, you make sure that the farmers who harvested the beans will receive a fair share of the final price and be able to improve their lives and plan their future (Fairtrade International, 2011). An organic chocolate brand will provide the consumer with the best product possible while respecting natural life-cycle systems (European Commission, 2014). Both fairtrade and organic chocolates are easy ways to support the chocolate production and give it a better future. ..What can be better than enjoying chocolate? Knowing that you have helped the people who made it and protected the environment by simply buying it! This is possible thanks to the fairtrade and organic farming. When you purchase fairtrade chocolate, you make sure that the farmers who harvested the beans will receive a fair share of the final price and be able to improve their lives and plan their future (Fairtrade International, 2011). An organic chocolate brand will provide the consumer with the best product possible while respecting natural life-cycle systems (European Commission, 2014). Both fairtrade and organic chocolates are easy ways to support the chocolate production and give it a better future. ..What can be better than enjoying chocolate? Knowing that you have helped the people who made it and protected the environment by simply buying it! This is possible thanks to the fairtrade and organic farming. When you purchase fairtrade chocolate, you make sure that the farmers who harvested the beans will receive a fair share of the final price and be able to improve their lives and plan their future (Fairtrade International, 2011). An organic chocolate brand will provide the consumer with the best product possible while respecting natural life-cycle systems (European Commission, 2014). Both fairtrade and organic chocolates are easy ways to support the chocolate production and give it a better future. ....

....Si après la lecture de ces différentes raisons vous est toujours réticent à l’idée de changer une mauvaise habitude par une autre bien meilleure, nous vous suggérons vivement d’aller acheter du chocolat au plus vite pour en tester les bienfaits par vous-mêmes. Si vous faisiez déjà partie des nombreux accros du chocolat avant de lire cet article, nous espérons vous avoir appris quelques informations intéressantes à propos des avantages du chocolat. ..If after reading all these reasons you are still suspicious about changing a bad cocaine habit into a better one, we vividly suggest you to go out and buy some chocolate to test the benefits by yourself. If you were already one of the numerous chocolate addicts even before reading this article, we hope that you have learned some information about chocolate advantages. ..If after reading all these reasons you are still suspicious about changing a bad cocaine habit into a better one, we vividly suggest you to go out and buy some chocolate to test the benefits by yourself. If you were already one of the numerous chocolate addicts even before reading this article, we hope that you have learned some information about chocolate advantages. ..If after reading all these reasons you are still suspicious about changing a bad cocaine habit into a better one, we vividly suggest you to go out and buy some chocolate to test the benefits by yourself. If you were already one of the numerous chocolate addicts even before reading this article, we hope that you have learned some information about chocolate advantages. ....


[[Références : ///Reference List:///Reference List:///Reference List:]]

[[Commission Européenne (2014).///European Commission (2014).]] What is organic farming? http://ec.europa.eu/agriculture/organic/organic-farming/what-is-organic-farming/index_en.htm

Fairtrade International (2011). What is Fairtrade? http://www.fairtrade.net/about-fairtrade/what-is-fairtrade.html

NIDA (2016). What are the short-term effects of cocaine use? https://www.drugabuse.gov/publications/research-reports/cocaine/what-are-short-term-effects-cocaine-use

Quinn, S. (2016). Did you know that chocolate can lower your blood pressure? http://www.telegraph.co.uk/food-and-drink/features/the-science-of-what-chocolate-does-to-your-body/

Smith, P. (2015). The World's Highest (and Lowest) Cocaine Prices. http://www.alternet.org/drugs/worlds-highest-lowest-cocaine-prices

USDA (2016). Basic Report:  19904, Chocolate, dark, 70-85% cacao solids. https://ndb.nal.usda.gov/ndb/foods/show/6453